I'm Stu Turvey
- aka Encore Innovation -
G'
day
a passionate, creative, marketing kinda guy who avoids the hype, teaming up with the
industries best to deliver what others need/want.
long story
short version
An Aussie - born & bred in Canberra - I’m now based in the UK, funnily enough in Scotland's capital.
The long and short of it is that over the past two decades I've been educated in the art of marketing, beginning with my first small business, then Radio, VoiceOvers, adding Custom/Bespoke/ Brandcentric (c'mon...) In-Store media.
I do not know everything about marketing. I just keep asking a question that drove my parents mad – why?
To cap it off the UC acknowledged me as a Master in Comms/Marketing last year. This follows 20+ years of being surrounded by Masters of traditional media and now Wizards of Grassroots and other higher social vines.
What I offer is for any size operation/outfit to explore and expand their reach in their chosen areas.
in-store media
+ syndicated radio
Ever wondered why retail instore audio/AV doesn’t quite do it for you? So I did too. Which is why we built, literally, custom-branded instore audio/AV, introducing a unique marketing approach to Australia.
Completely integrated for Audio, Audio Visual and OnHold Marketing, SMART audio is built up through client consultation, delivering a program completely tailored to your specific brand image and marketing approach.
SMARTradio
SMARTvision
Offering you complete customer communication within your retail outlet/s, SMARTradio programs are designed to boost all other touchpoints in-store. Lets call them hearpoints, possibly with a capital H.
SMARTvision comes via the sourcing, producing and delivering unique, customised audio-visual programs, completely and discreetly smothered in your brand
Take a listen... & look
Take a listen
OnHold Marketing
OnHold Marketing is one of the most underutilised in-store marketing tools today. The poor cousin, that’s charged with communicating your brand and what your business is about, is reborn.
Take a listen, even sounds like it's down the line
SMARTsyndiradio
From one end of the spectrum to the other – Golden Years, a program built around the last 50 years of Australian Top 40, to Crystal Radio, a wireless (yes as in old radio) programme with radio serials and the pop music of the 30s 40s, & 50s
Take a listen... step back in time, then back some more
SMARTRadio Simple Mix
HRV
Oporto
CC OnHold Marketing
distinctive voiceovers
+ Podcasts
One word's often used when describing Stuart Edward Turvey... Voice. With that one word he's managed to inform, amuse, sell, find love, escape trouble and make a career.
His relaxed, lighthearted nature is teamed with an excellent service mindset, that ensures he delivers his very best. Using the "2 ears, 1 mouth - use them equally" theory, Stuart always delivers more.
Last century, Stu went freelance & has since achieved an excellent reputation for world class voiceovers.
Stu's range of work covers both TV and Radio commercials and station promos, along with game shows and corporate videos through to telephone on hold and in store marketing.
Finally, today's Podcasts, that offer yet another medium for a Distinctive Voiceover to reach your audience..
Listen
adj 1 a: of a feature that helps to distinguish a person or thing
b: having or giving style or distinction
2: capable of making a segment of utterance different in meaning as well as as in sound from an otherwise identical utterance
noun 1 a: the voice of an unseen narrator, or of an onscreen character not seen speaking, in a movie or a television broadcast
b: a film or videotape recording narrated by a voiceover
2: a recording of a voiceover
a portmanteau of (i)Pod and broadcast.
Noun 1..a digital audio file made available on the Internet for downloading to a computer or portable media player, typically available as a series, new instalments of which can be received by subscribers automatically.
Golden Years EP
Crystal Radio AM
Crystal Radio AM - PM
CONSULTING
Why
... the business enterprise has two — and only two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.
Peter Drucker
Grandfather of Marketing - 1973
“
”
1
Guidance is the big thing. Blending real, hands-on experience of running several small businesses with years of practical effective, common sense marketing, Stu offers honest, down to earth consultancy services.
By making sure you’re both comfortable working together, having touched base via phone, skype or the old school face to face, you should be well under way to finding any niggles and indentifying how to create solutions to those questions.
Traditionally consultants are brought in for answers/advice/help/miracles. Often the answers are buried away in the person who’s relied on their business talents – you. No flow charts, no pie charts (whatever), it simply gets back to his gift of asking the question that almost drove his parents completely mad – “Why”?
Those in the past that have made use of Stu’s quizzical makeup include Australia’s Waratahs – you may have seen 14 of them recently in the Wallabies. Media coaching was pared back to the “Why’s” around execution by media.
If you’re going down the daunting route of a startup, well it’s only as good as the innovation you’ve built. Business plans are an essential for a bank (if you’re going to go that way, avoiding crowdfunding) and pulling it all together but it’s plucking out all the good pieces that are going to bring your baby to life. And for that it’s always handy to have another plucker.
Whether you've an established retail in-store audio/AV setup but lack time, or are keen to create your own earpoints, SMART Consulting has a recipe for you to design your own completely integrated audio/AV and OnHold Marketing.
Communication within many businesses can be challenging and sometime you just need a hand to develop a good strategic marketing plan. Maybe it’s best to see Stu as a Business psychologist, a Bizchologist if you will. Then, working together, determine which marketing techniques to use and how you’ll use them. Don’t be anti Social, you’ll probably need FB, TW & LI
So, whether you’ve got a dumb idea - my favourite kind - or you're in need of wake up call - aren't we all - at the end of the day, it’s just a quick email or phone call to give it a shot. No matter how far you go, you can always bail, at no cost.
2
CREATIONS
tabCoosh
Pain in the arms
It is possibly our greatest Encore Innovation, the tabCoosh. Young Aussie, Stu Turvey, found it damn hard to make the most of his tablet; iPads as they were in those days, and wanted to solve the ‘comfort’ problem.
First Prototype
A design to suit the human body, with laps the ideal resting place (along with tables, benches and the like), was needed. Something so big kids & little kids, could move their tablet about securely. His invention grew, with his mother-in-law stitching up the first prototype, so to speak, and our baby was born.
The Look
Three things came into play when Stu began designing the tabCoosh, it had to be comfortable, it had to be practical and it had to look spectacular, so you’d be happy to been seen with your tabCoosh.
Tablet Comfort
By simply securing each tab safely into a little bean bag pillow, the “pain in the arms” strain of holding your tablet disappeared. So comfort decreed the flimsy holders or rigid stands a thing of the past, giving way to the tablet comfort of the Original tabCoosh..
get in
touch
To be honest, we don't mind a little retro when it comes to the old communiqués (sorry, we haven’t a facsimile machine).
That said, the word is that a little social media goes a long way - so here's a few options below:
Encore INNOVATION Ltd
9 AINSLIE PLACE EDINBURGH EH3 6AT
Encore Music Pty Ltd
Level 1, 8 Phipps Close Deakin ACT 2600
Gday@EncoreInnovation.co.uk
+44 (0) 785 296 8293
+61 (0) 417 826 989